Puakma: Under the hood

I'm Brendon Upson, jack-of-all-trades, master of one or two. I'm talking about life running a small ISV tackling business issues and leaping technology hurdles in a single bound.

webWise Network Consultants is based in Sydney, Australia and develops the groundbreaking Puakma server technology.


Unique Selling Proposition and Value

Filed under: by Brendon Upson on 08:51

Sometimes you feel like you're in a rut and although you are paddling madly to go forward, it feels like you only have one oar in the water. For all the drive and enthusiasm you are merely circling.

So I did something about it.

I'd been thinking for a long while about finding a business coach or mentor to give WNC (and myself) a better sense of direction. I had been put off by all that schmaltzy "person empowerment - ra ra ra!" stuff so approached the whole exercise with much caution.

The key to coaching is goal setting, refining those goals and building a blueprint of small steps to achieve them. Sounds easy and obvious but it's not. Hey, if it were then everyone would be a huge success.

So far I have discovered two important things. 1) Our Unique Selling Proposition (USP) is a bit very ordinary. We need to define a better as a business exactly what we do and really project that message. 2) Personally, I constantly undervalue everything. I need to make some mental changes to objectively acknowledge what we as an organisation are truly worth.

Every day I learn and every day I get better. The other oar is beginning to realize where the water is.


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